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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! “Admit your failings,” PR pros (like me) tell our clients. Take on all the blame and promise to make things right. Be contrite. Be responsible. Make changes.

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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Unfriendliness of Kid-Friendly Social Networks

Socialized

Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking? The idea is not to teach them to use social networks. That will come in time. My daughter is nine.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

  To really get to know your customers, Short suggests that brands "survey them. She lauds this content as an example of a B2B brand bringing together the best of journalism and creativity to bring something new into the world.  " Short thinks brands need to spend more time and resources understanding their audience. 

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric: It has been a pretty fun show.