Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging: Allows businesses to embed geographical location information within websites, images, videos and other digital media. Considering there are some 1.25 Local , and MSN’s Live Local.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

MAY 25, 2010

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Sharing information that is relevant to your business or profession is a sure way to establish your brand or business as an authority and to keep people coming back for more. Monitor for Content to Share.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 281

Influencer Review Survey Buy 281

Harp Interactive

FEBRUARY 3, 2010

Can you expand a little on what this may include – let’s start with Best Practices for Twitter? Twitter Best Practices for Brands. See how to optimize your Twitter bio for more tips. Provide useful, helpful information. ISMA: You talked about ‘employing Best Practices’ techniques just now. Be generous and thankful.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

SEPTEMBER 28, 2010

First, you need some information: Go to your companies’ Facebook “Insight&# s page. This means fans were actively looking for more information, not finding it and probably leaving disappointed! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!

Facebook 408

Facebook Compete RSS Activities 408

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. find relevant information to comment on.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

MAY 18, 2010

That type of insight is exactly what blog posts, Twitter, Facebook and other social media provide them with: reviews and information from other social media users that customers consider more credible than an advertisements by advertisers! Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

NOVEMBER 2, 2009

Add your Twitter, LinkedIn and Facebook links to your email signature. I love Twitter [link] but I am not sure about Facebook and how to use it from a business perspective. Don’t just broadcast information, but listen to what people are saying (directly to you or via other forums) and respond accordingly. Proceed slowly.

Social Media 264

Social Media Flickr Tweetdeck Marketing 264

Harp Interactive

FEBRUARY 17, 2010

A hybrid between Twitter and a blog, Amplify allows you to easily highlight or clip content (up to 1000 characters of text and images & video) you find relevant, add in your own opinion if you wish, then amplify it to your friends and followers across the internet! Just sign in with Twitter or Facebook and begin to share content.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

OCTOBER 9, 2009

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Check out Twitter as a way to show a company’s personality. Is entertaining and funny but brief better than longer but more informative?

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Twitter) – 72% using. Highlights and Statistics of Social Media Usage by Brands. 87% plan to increase that investment in the next 12 months.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

Resources 280

Resources Social Media Communities Data 280

Harp Interactive

JULY 13, 2010

According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 Create Twitter and Facebook accounts/pages with keyword rich profiles. Submit links of interesting pages like the one above to Twitter, Facebook, Digg, Stumble Upon and other bookmarking sites.

Google 362

Google Hubpages Tips SEO 362