Jeff Esposito

OCTOBER 15, 2010

Social media is a business tool, and social media can be measured like anything else. You should measure only when the value of information is greater than the cost of obtaining it. It’s also important to focus only on information that is worth finding. but I am telling you to think about the value of information.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

APRIL 4, 2011

Now don’t take this as a knock on R6, I have used their tool in the past and it is a Cadillac. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle. It makes sense for the tools to tie into one another, but is it necessary for them to be owned by the same company?

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JANUARY 8, 2012

It’s the ultimate tool of professional manipulation. For an embargo to be effective, you need compliance from all parties involved: designated spokespeople, clients and their stakeholders, all of whom may be privy to important information. Reporters have been blacklisted and their privileges of receiving advance information revoked.

Sample 46

Sample Samples Conference Report 46

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Do they get their information from TV, new media or magazines? Information Source: Where do they get their information? The Three Types of Personas. Do they like sports?

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 9, 2012

A good tool for this is PageModo where businesses large and small can build out a coupon on a custom tab on Facebook (disclosure – Pagemodo is owned by my employer Vistaprint and I was a fan before the acquisition) that can be redeemed either online or in person depending on your business model. Wait, you’re still reading?

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

FEBRUARY 23, 2011

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like: “BP asked you to keep me informed” and keeping the BP branding was in poor taste. Was this a good marketing tool or is it just distasteful. What say you?

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

JULY 11, 2011

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. Article sharing can be automated to an extent using third party tools.

Social Media 48

Social Media Fashion Issues Consultant 48