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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Answers, comments posted on your blog, etc. Tweet This!

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The Art And Innovation Of Listening

Twist Image

One of the leaders in social media monitoring solutions is a company called Radian6. The content that is now available (the stuff about your brand, your competitor's brands and the industry you serve) may well be the best information you could ever have access to. Social 2011. Where else can you get that kind of candor from a consumer?

Radian6 102
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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

How much information is too much? The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. We can do this by publishing useful information, offering to help others (and actually helping when called upon to do so), and being friendly.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Become a source of industry news and information.

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