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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Via Radian6, the company continues to monitor the prospect to determine how they felt about the information provided by the sales person (did they tweet that they liked the demo?)

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. nBA Pulse Dashboard.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The real challenge of working with “unstructured data” of social media is settling with the presentation of information that is shown to us. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know. Twitter Influential Steven DiMartino.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Tweet This!

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. Competitive and share-of-voice analysis and reporting.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

Set up an Alert Chain: Whether you use a paid monitoring powerhouse like Radian6 or a free online monitoring tool like Google Alerts, you’ll need to decide if you want to receive real time alerts or daily email containing alerts. Delegate someone in your company who is going to receive and analyze these alerts. Monitor for Content to Share.

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Social Commerce And The New Consumer

Twist Image

These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us?" Radian6 live streamed the presentation and you can feel free to watch it below (it lasts about 45 minutes). conversation.

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