Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Social Media Tools.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The methodology and use of media tools is the same, it is the message itself that differs. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Kikolani

JUNE 28, 2013

3 Free Tools for Customer Insights + Book Giveaway – Enter to win one of four copies of Jay Baer’s new book, Youtility! 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. This Week on Kikolani. Blogging / Content.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. Then they plan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. Even with the online database tools, its still going to require some amount of time to review and narrow the focus. Read All About It!

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Far too many organizations are starting to reduce people to numbers in their quest to reach “influencers.&# Influence is not a number.

Influencer 276

Influencer Klout Postrank Technorati 276

Kikolani

JULY 23, 2010

How not to win friends and influence people – a big no-no on Facebook. 8 powerful tools to turn your blog into a profit center – concise reviews of 8 services you will want to use to start generating income on your blog. 5 tools to help you automate Twitter – not fully automate it, but automate some aspects.

Resources 129

Resources SEO GPL Mashup 129