Adam Sherk

FEBRUARY 28, 2012

Not every media outlet has access to the Justin Biebers of the world, but in any topical or geographic area there are newsmakers or influencers that would be a good fit. Admittedly the young pop star’s fan base wasn’t the perfect demographic match for Vanity Fair but the promotion proved highly successful. 3) There’s Still Power in Print.

News 199

News Facebook Case Study Conference 199

Adam Sherk

NOVEMBER 21, 2011

On Pinterest publishers can showcase their content, build brand awareness and connect with influencers, evangelists and good old fashioned regular users who like their stuff. As with most social sites it is a good idea for brands to have an official outpost.

Publishing 130

Publishing NoFollow Brands Real Estate 130

Adam Sherk

JUNE 15, 2010

Please accept the usual caveats about the accuracy of the data, methodology of the tool, etc. What I am most interested in is making a relative comparison between the various news sites.

News 165

News Sites Twitter Digg 165

Adam Sherk

APRIL 5, 2010

I agree too that it’s not an apples to apples comparison, but social media is certainly having a big influence on the ways that people follow team news and support their teams in general. I haven’t come across any coverage of this myself, so it does seem like it has been largely overlooked.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

Adam Sherk

AUGUST 31, 2010

Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again. I think they’re afraid of Google/YouTube doing an end run on viewers/audience somehow. Same thinking that plagued the music industry 10 years ago. Adapt, change and speed ahead or die.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

AUGUST 21, 2012

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. Annotations in the Search Results.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

NOVEMBER 11, 2010

The volume of tweets and when tweets occur (time of day, day of week) also have a strong influence on user retweets. Every profile has to find its sweet spot – often enough to maintain interest and foster regular engagement, but limited enough to avoid losing followers.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

DECEMBER 16, 2009

I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical). We do live in interesting times.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

JUNE 29, 2010

I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions. But I’d think the general public would greet that type of language with similar disdain. David – thanks.

Press Release 279

Press Release Marketing Class List 279