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This Week in Social Media – 6/19/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Employee behavior - good and bad - has the ability to reach millions like never before. The auto industry needs to focus its efforts on millennials to keep momentum going. Instagram Video this week in social news social media facebook Twitter'

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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. What's in question is how users will react to it.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Real-time Insights.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. 10 Creative Contests Powered by Social Media (Mashable): You can use social media to do many things: build community, make business decisions, and more.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

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