Remove Industry Remove Microsoft Remove Sentiment Remove Social Media Management
article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 106
article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Or, even worse, does not comply with industry regulations.

Template 134
article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

article thumbnail

Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

article thumbnail

Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

article thumbnail

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices.

Tools 116