Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

OCTOBER 3, 2011

Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. What does this mean?

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

FEBRUARY 11, 2010

Clearly, 2 things became evident: One, there is a need for more social media conferences down in the belly of the state of Florida(that in and of itself is worth another blog post) and two, marketers were indeed starved or looking for answers/solutions to the primary social media marketing puzzle/question. The How To.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

MARCH 26, 2010

Make sure you understand completely a) what the client is selling b) what their messaging is c) how they get their clients and…d) where those clients typically are i.e. where they hang out. Not all networks are the same and as social networks mature, new networks are cropping up daily that are more niche specific.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

AUGUST 9, 2011

Eventually when a mar-comm person or an IT person, or a PR person is hired, the skillsets will include a healthy understanding of how to use social networks, how to build communities, how to engage users in social nets, how to drive engagement in social nets and how to measure social engagements.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

AUGUST 25, 2011

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

FEBRUARY 18, 2010

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. He makes some very valid points on how to proceed. Tags: social media marc meyer Social Networks.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

MARCH 18, 2010

Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. They are your lifeblood and THEY are using social networks with or without you. the same holds true in social networks. 1) Get a Twitter account. Get in the game. It may take you an hour. Guess what?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

AUGUST 24, 2011

skill sets are changing- for example, if you are a PR practitioner , when did it become imperative that you understood how to not only write for your client, but also how to write for search? Or better yet, when was it asked of PR practitioners that they had to understand the value of making connections with people in social networks?

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

NOVEMBER 24, 2010

I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. It is still an effort, and rightly so, to show companies how to use social media effectively, but please, enough with the definitions of what social media is.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

FEBRUARY 15, 2012

On the one hand we had Shirky wanting us to take it offline and on the other, we had a group of people in a tweetchat talking about how to make online connections stronger with the eventuality that we do take them offline. The parallels were neat and not lost on me.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. It’s video. billion monthly active users.

Content 122

Content UGC Metrics Compete 122