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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 111
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Social Media Intelligence: What It Is & Why You Need It

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For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Rather than “From,” Facebook mobile is now saying “in.” You drop your bags off at the hotel, and you’re hungry. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. Why is this huge?

Sentiment 167
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Best times to post on TikTok in 2023

Sprout Social

Stats, examples & tips for your strategy Mobile commerce: what it is and why you should care Best Times to Post on TikTok for Hospitality Best times to post on TikTok for Hospitality: Thursdays at 2 p.m. Are you looking to keep a pulse on sentiment and brand health? Fridays at 9 a.m.

Tourism 108
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Don't Take A Technology Sabbatical

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Know my travel plans (airline tickets, car services, hotels and more). In 2001, I worked at a company that specialized in content for mobile devices. Do you know what mobile devices looked like then? There were no apps, there wasn't even the mobile Web browser yet. My smartphone is my safety blanket. Yes, 14 years ago.

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5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

It’s therefore important that whatever platform you use has the capabilities for mobile communication and Facebook Messenger. According to YPulse, 75 percent of purchases will be on mobile by 2020. This means your customer service platform must be easy to access through mobile in order to stay ahead of the game.

Brands 60
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How to use Google’s Business Messages to engage with your customers

Sprout Social

How to set up Google’s Business Messages on mobile. How to set up Google’s Business Messages on mobile. Let’s look at how to set up Google’s Business Messages on Android and Apple mobile devices. In this guide, we’ll cover: How Google’s Business Messaging works. 4 Google’s Business Message examples.