Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

MARCH 1, 2010

Hashtags: #socialmedia, #sm49. What’s the one social media “old thing” most marketers still get wrong? Tags: social media marc meyer jason breed greg verdino hashtagsocialmedia. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. via gregverdino.typepad.com.

Hashtag 156

Hashtag Social Media Questions Marketing 156

Direct Marketing Observations

FEBRUARY 24, 2012

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Pretty soon it won’t be social media any longer, it will be social mediocrity.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

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Sites Policies Guidelines URL 138

Direct Marketing Observations

MAY 5, 2010

You may have to add hashtags that matter. Tags: SEO/SEM Twitter microblogging social media. If you’re looking at the state of the Twittersphere in your local area and it truly is pathetic, and it’s giving you cause to think that maybe it’s not worth your time. Be proactive. Y ou start the conversations!

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

FEBRUARY 23, 2010

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Understanding and using social segmentation is challenging. Ken manages the social media duties for Ernst & Young where he develops these types of solutions for their respective clients. via hashtagsocialmedia.com.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

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Back channel Social Media Class Education 228

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. So why don’t we ever hear about social media from the people who are responsible for managing direct customer experiences on a daily basis? The experience is what social media is all about. and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

JULY 19, 2010

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Yoono connects you to your social networks and messengers. Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

AUGUST 20, 2015

So I did a trending hashtag search on the topic. A good usage of social media monitoring your key words? Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. Pun intended. Particularly, it was a paid search placement on Twitter on behalf of crisis management.

Marketing 100

Marketing Paid Search Privacy Hashtag 100