Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Hootsuite

JUNE 6, 2024

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. These mentions can be about a company, individual, product, or brand. With filters, you don’t miss any important comments about your products, positive or negative. Brand sentiment. Social ROI.

HootSuite 98

HootSuite Sentiment How To Hashtag 98

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 114

Hashtag How To Guidelines Telecommunications 114

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something. Be realistic.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Having identified this key learning, Tylenol made its new audience a focus of its SEO and marketing plans, leading to an increase in traffic to its site and greater awareness around its products. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Benchmark your social performance. Learn what content works—and what doesn’t. That’s where social listening comes back into play.

Analysis 136

Analysis Strategy Sentiment Comparison 136

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. Brand surveys.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 114

Examples Social Media Sentiment Influencer 114

Keyhole.co

FEBRUARY 16, 2024

Keep reading and find your perfect tool and strategies to analyze YouTube competitors and outrank them. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. What are the best strategies for analyzing YouTube competitors ?

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Search for keywords related to your product or service and see what other businesses rank for them.

Analysis 97

Analysis Sentiment Marketing How To 97

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. These key components include: Conducting a thorough audit of your current social media presence and analyzing competitor strategies. It doesn’t stop there.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. They could later use this data to target their ads more effectively.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. This qualitative social data reveals customer sentiments, preferences and experiences. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Social monitoring is an essential part of any social customer care strategy. Monitoring and listening do often partner up in a company’s social strategy.

Social Media 130

Social Media Strategy Brands Airlines 130

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Identify pain points and new product opportunities.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. How is artificial intelligence used in marketing? Here is a closer look.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it. What is audience engagement?

Engagement 98

Engagement Tips Loyalty Metrics 98

Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With social listening, you can (well, at least virtually).

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 104

Tools Tweetdeck Brands Sentiment 104

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. Scope the terms, hashtags and keywords to monitor No surprises here. You can likewise look at your SEO strategy to find additional terms to monitor. The reality?

Reputation 90

Reputation Sentiment Analysis Notification 90

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 13, 2023

But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. For instance, if you are a brand with a new product launch, you can promote it on any of these apps to make it seen by a massive crowd. Keep reading! Are you up for SMM? It might work for you as well!

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 94

How To Sentiment Template Templates 94

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Analyzing competitor strategies Competitor strategies are gold mines of insights. Social Listening is your spyglass. What are they doing right?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Loyal customers don’t just buy your products—they become brand advocates. On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. abercrombie Replying to @sydney? And it’s all yours.

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 83

Analytics Conversation Brands Sentiment 83

Keyhole.co

DECEMBER 22, 2022

For Nike, it’s not just about selling products—it’s about helping people get fit and healthy, which is why it has been so successful at reaching people who wouldn’t normally consider buying a fitness product. In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Social listening should be an integral part of any marketing strategy. Where customers’ pain points lie with your products (or what they love most!). Brands (and people!)

Strategy 106

Strategy Brands Influencer Analysis 106