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Social media analytics & reporting guide

Sprout Social

An introduction to hashtag analytics. Hashtags are an important part of social media platforms like Twitter and Instagram. Hashtags make it easier for your content to be discovered and can get you more engagement–if you know which ones are working for you. Hashtag analytics 101: Using the best hashtags for your social strategy.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Metrics for tracking paid media performance. Hashtag growth.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. They report over 2 billion searches occur on the platform every month, that’s 24 BILLION (with a B) searches a year! Be sure to check those hashtags for #Ad. Can you believe another year has passed? Ad Doesn’t Equal UGC.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

SevenAtoms is dedicated to driving growth for SaaS and B2B businesses through innovative and optimized paid search and is recognized by Google as a Google Premier Ads partner. At SevenAtoms, Andy plays a strategic role in managing paid search campaigns. Add hashtags to your YouTube video title and description.

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4 Ways To Celebrate MLK Day With Social Media

Firebelly

Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service. YouTube : Chances are good that you will hear sound bites from Kings famous I Have A Dream speech on television news, but on YouTube you can watch it in its entirety, among other speeches he made.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Should you use paid search links to drive additional traffic? What’s the hashtag for that event you’re planning? The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. What’s the right syndication partner to increase your audience size? Should you even have one?