Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing.

Organization 209

Organization Crowdsourcing Social Media Hosting 209

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? of your websites ???

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

SEPTEMBER 3, 2010

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers.

Influencer 122

Influencer Social Media Hashtag 122

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 5, 2010

You may have to add hashtags that matter. If you’re looking at the state of the Twittersphere in your local area and it truly is pathetic, and it’s giving you cause to think that maybe it’s not worth your time. Be proactive. Y ou start the conversations! Why no be the one to lead and to “make it work&# ?

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. For larger business competing in multiple markets or globally, social business will play a larger part of their business success.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

FEBRUARY 18, 2010

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. With that being said, Companies and or sites like Fliqz , will become more valuable. Wanna make a PDF out of a URL ? Well now you can!

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

AUGUST 20, 2015

So I did a trending hashtag search on the topic. Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. Pun intended. The digital underbelly.

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

JANUARY 4, 2010

That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Who in marketing or PR has ever had to directly sell or service a customer (let me help you – not many)? A single person is assigned to it. Listen and 2. chat it up in an effort to create customer relationships.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

JULY 19, 2010

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. I don’t want my Facebook friends to receive my Twitter updates. I don’t want to pollute, so to speak, my otherwise “clean&# Linkedin network with my Twitter updates.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

OCTOBER 6, 2014

Per danah’s paragraph above, and I’m paraphrasing, Twitter and Instagram for teens can be like the equivalent of passing notes in class, spreading gossip at the tables in the cafeteria at lunch and or stopping for a quick chat in the hallways between classes all rolled up into 140 characters or words and hashtags with pictures… Both platforms (..)

Back channel 228

Back channel Social Media Class Education 228