article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
article thumbnail

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. What do you think will be seen in 2010?

article thumbnail

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

article thumbnail

7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Since social proof is such an effective strategy, we suggest plastering social proof on multiple channels.

B2B 52
article thumbnail

Brand identity: the ultimate guide to building a memorable brand

Sprout Social

Because social media is only getting more competitive and crowded. Check out Nasty Gal’s social branding, for reference. The company’s name and hashtag reflect the brand’s edge. Seventh Generation’s social branding and logo are another prime example. Attention spans are seriously limited.

Brands 125
article thumbnail

The Twitter Best Practices Handbook

Sprout Social

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Use hashtag analytics to know what’s trending or related to your industry.

article thumbnail

The ultimate guide to social recruiting

Sprout Social

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.