Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter. For the longest time, companies just pushed out what they thought the customer needed and wanted. They didn’t really ask.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

AUGUST 16, 2010

As I was glancing at my other machine, I saw this post tweeted by Tom Cummings from Dachis Group- Social Media Middlemen: The Missing link between brands and Consumers. Thus the need to find those conduits between the brand and the consumers who use your brand.

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

APRIL 19, 2010

Your children hang out in communities, both online and offline, and all of those communities have their own sets of things to do, their own sub cultures and their own cliques; and within those groups there is as well, unwritten rules and what not. Tweet on Twitter. Create a blog on WordPress. Comment on any blog anywhere. Share music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. You feel you must be there.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 4, 2010

I like this next site for a few reasons, not the least being that the it’s about support groups. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JANUARY 19, 2010

Develop and Send the RFP : Here are 2 RFP Templates to consider Sample Social Media Template from Social Media Group and Sample Unbranded SEO RFP. Maggie and her team at the Social Media Group work with companies like Ford Motor and SAP to deliver social media solutions. via hashtagsocialmedia.com.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

APRIL 16, 2010

Yesterday afternoon, I really wanted to name names and based on a very large group on Twitter, I was given the green light to do it, but that’s not really my style. They didn’t care and thus when employees don’t care about the customer, or customer service, you’re screwed.

iPhone 162

iPhone Meeting Groups Groups 162

Direct Marketing Observations

JANUARY 11, 2010

On the other side of the spectrum, the Dachis Group recently rolled out their methodology around Social Business Design. Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. So where does that leave companies? Right now it depends on their leaders.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 31, 2024

In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying. Why not Facebook, Instagram, or Twitter/X? It’s imperative to dig into your audience personas. What is good content ?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

OCTOBER 6, 2015

Often times reading Twitter feeds can seem almost post-apocalyptic. never fear, there’s always Twitter. never fear, there’s always Twitter. Twitter has, for quite some time, completely supplanted the title of THE place where anything and everything can be said in an uber public setting. But I digress.

Feed 100

Feed Feedly Groups Groups 100

Direct Marketing Observations

JANUARY 25, 2019

If you’re in the United States and you’re between the ages of 25 and 34, you’re wondering out loud the most, as this group has the most Facebook users at 50 million+. Here’s a list of contenders/pretenders “other” than Twitter, Instagram, LinkedIn and Snap, in no particular order. Mastodon.

Facebook 170

Facebook Social Networking MySpace Comparison 170