Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Then we complain that consumers appear to say one thing in that research and do another.

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Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2014

In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Gladwell talks about the research for Prego tomato sauce it all makes sense. The consumers taste tested and rated the sauces.

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Social Media Focus Group Research Social Networking 153

Janet Fouts

DECEMBER 30, 2014

This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Tweet this.

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Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 25, 2013

Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. Obviously that starts with doing some listening and some influencer research. Why a Tweet Chat?

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Twitter Hashtag Influencer Compete 141

Janet Fouts

NOVEMBER 3, 2010

Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. I’m doing a little market research. If you read my blog very often you know that I love to teach people how to get the most out of social media. Step by step tutorials?

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Social Media WordPress Class Training 135

Janet Fouts

SEPTEMBER 22, 2010

Then do all your follow back research, look at the profiles and send them a message if appropriate in one sitting. Like the newsletters above I get a PILE of messages from the groups I’m in on Linkedin but I often scan the headline and delete. You know those little emails Twitter sends you when you get a new follower?

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