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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous. Answers Yahoo!

Video 236
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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Young people of the new WWW generation snuck in whenever, wherever, and on whatever they like. Previously, to have a mobile phone, you needed a large bank account.

Meme 100
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. That’s what’s new: a significant leap in efficiency. All sites will have to display on mobile devices.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

FriendFeed Groups – The Fast Track to Content and Community (Knowthenetwork.com): How can you use FriendFeed groups to your advantage? Suggested Guide for Writing Effective Blog Posts (PMA Media Group): Blogging isn’t always just about opening a “new post&# link and typing your thoughts. Starting a Blog?

Marketing 265
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. That might not apply to Facebook fan groups but the idea is similar.

Facebook 279
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. I am starting to use Plurk more with the mobile interface, though it isn’t 100%. It works for that purpose just fine.

Twitter 199