Akamai Marketing

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Why I’m not writing about Google+ yet.

Akamai Marketing

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google 142
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5 metrics to track on Twitter

Akamai Marketing

How many people are talking about, distributing and sharing your information?&# I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. That will tell you what kind of information your audience craves from you. You need to find them and inspire them to act.

Metrics 229
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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. The information about each platform is basic. Obviously, this is a limitation of API’s but I wish the information could be tailored to the audience based on tags and categories.

Postrank 134
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6 Things To Empower Your Social Media Campaign

Akamai Marketing

Google Analytics is a good start, but it won’t be enough. They expect you to be interesting, inventive and informative. Some come to the table ready and willing to create magic, some come with a skepticism that limits the possibility of success from the outset. Social media is dynamic and so are social media users.

Campaign 176
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5 things to measure in social media ROI

Akamai Marketing

The new Google Ripples , which is used for Google+ postings, is going to be able to give some exciting graphical evidence to WOM valuation. I anticipate that Google will also begin to add a value to those shares much the way they do in Google Analytics for clicks or other pre-set goals.

ROI 161
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Determine what the benefits to blogging will be. Are you trying to create community?