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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Are Social Media Monitoring Tools Really Expensive?

agora pulse

When you are building your social media management toolkit, you need to make some hard decisions. So what about social media monitoring tools? What does a social media monitoring tool really do for you? Some tools just give you the basics while others provide a more comprehensive, social CRM style solution.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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10 Unique Ways to Use Instagram Guides for Marketing

Hootsuite

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Search for a place by geotag, in your saved folder, or use one of your pre-published posts. If you search by geotag, select the post you would like to include. For this to work, these posts must include geotags.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Even Google, a Web 1.0