Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Poland – 43%.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

OCTOBER 19, 2012

Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. How Evil Is Your Smartphone?

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Foursquare Marketing Exercises Influencer 42

Jeff Esposito

JUNE 13, 2012

Each morning the application fires off an email to you outlining your foursquare check-ins, Tweets, Facebook updates and Instagram images from a year ago along with fun facts about the date and a quip like the one below. If you are like me, it is probably something that has crossed your mind a couple hundred times.

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Foursquare Applications Instagram Social Media 44

Jeff Esposito

AUGUST 16, 2011

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

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Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media.

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

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Alltop Foursquare Applications Retail 28

Jeff Esposito

NOVEMBER 1, 2010

Instead of relying on phone or exit polls, I decided to use social mentions of the candidates to determine the next governor of the commonwealth. I pulled the data surrounding Deval Patrick, Charlie Baker, Tim Cahill and Jill Stein using Lithium Social Media Monitoring (formerly Scout Labs) over the past month.

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Lithium Badge Sentiment Foursquare 42

Jeff Esposito

NOVEMBER 26, 2012

I like to consider myself pretty tech and social media savvy. Foursquare – I love this network. While I am not that social on it, I do find it valuable when traveling to new cities or if you are looking for recommendations for a good bite to eat or need to find a place for a quick pit stop with the kid.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

MARCH 12, 2011

Winning at real-life Foursquare for a T-shirt. During the first day of SXSW I had a good time making some real life interactions with some of my favorite online friends. Here are three quick videos on some of the awesomeness: Fourquare and Pepsi’s interactive experience: video. Mariachi Band.

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Foursquare Video Social Media 29

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. Social media and food are very closely connected. Tell your friends!

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Delicious Foursquare Conversation Social Media 39

Jeff Esposito

FEBRUARY 28, 2012

Instead of saying what sessions to attend or parties to hit up, I wanted to offer five tips that I picked up while having my Austin cherry popped (as this badge from foursquare points out ) a year ago. The event is something that I am looking forward to and hope to meet some of you at in my second trip to the conference.

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Tips Foursquare Badge Conference 40

Jeff Esposito

APRIL 21, 2011

Fast forward to today, as many of you know an Amazon cloud went down and mucked up a lot of heavy hitters in the social space including foursquare, Hootsuite and Livefyre. Now I use many of these services, but did not receive or expect to receive notification of the issue or how it impacted my by any of these companies.

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Foursquare HootSuite Disqus Reddit 32

Jeff Esposito

MARCH 29, 2012

Set sail with Captain Morgan’s new Foursquare -connected game – in all honesty, I am not a huge fan of social gaming. Seriously how can you expel a kid for cussing in a Tweet? What Should You Do With Your Lurkers? Does your community have lurkers? If so, you might want to peep out this post.

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Lurker Foursquare Social Networking Communities 40

Jeff Esposito

APRIL 25, 2011

Sure I Tweeted or checked in on foursquare or Facebook here or there, but for the most part, I was an inactive member of the social grid. On April 12, I called out of work because my wife went into labor. Over the 13 days that followed I was out of the office. and really stepped away from my keyboard to focus on my new expanded family.

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Klout Foursquare Conversation Facebook 41

Jeff Esposito

MARCH 2, 2011

It is not possible – hell you probably don’t even log into a quarter of the social profiles you have created on a weekly basis – I know I don’t. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. I just don’t have time to be efficient to play in other spaces.

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Foursquare Training Meeting Company 42

Jeff Esposito

AUGUST 22, 2011

This world ended with the onset of the social media world. I love designing social media and alternate reality games. I like to document the oddities and bizarre moments of modern life life on Flickr, Twitter and Foursquare. Want to get a hold of a reporter? Up for creating an online ruckus? Bike Racer.

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Press Release Journal Flickr Report 48

Jeff Esposito

FEBRUARY 12, 2012

It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle. Path – I am not going to lie, but Path is quickly becoming one of my favorite apps.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

FEBRUARY 9, 2011

Chances are that you have a favorite eatery in your hometown or current city. Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

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Delicious Case Study Foursquare Company 36

Jeff Esposito

JULY 27, 2011

I know that everyone loves to produce infographics, but when it becomes something that you can create for yourself and does nothing but fan the flames of the ME generation, it is safe to say that they have indeed jumped the shark. Looking at these two below, I would be hard pressed to find anyone that could give me a real business value to them.

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Foursquare Twitter Social Media 44