Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Thanks again, Jay.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

MARCH 16, 2010

FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay. link] Shawn McPike Great article Jay.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Webbiquity SMM

AUGUST 5, 2013

500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. The least popular channels (all with single-digit percentage use) are Foursquare, Instagram, Tumblr and Quora. How the Inc. Only one-third of the companies in the Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? Future: Facebook buys Foursquare, you get stuff.

Facebook 105

Facebook Virtual World Foursquare Banking 105

Convince & Convert

SEPTEMBER 23, 2010

I think the biggest misconception about Social Media is it will bring you instant internet fame, ROI, etc. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. link] Megan It takes time because it is about building a bond between you and your consumers.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. These winning strategies key on usefulness and value-creation. They’re strategic investments, not tactical expenses. They focus on fostering customer behaviors that lead to profitability.

Social Media 120

Social Media Strategy Mobile Consultant 120