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How to Use Foursquare for Small Business

Idaconcpts

The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5

How to Use Foursquare for Small Business

Idaconcpts

The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Go (Loyalty) Cardless.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr. Tancredi, headphones and promo information all via Peerindex. Empire Avenue: A third way?

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Build loyalty with Foursquare | Sherrilynne Starkie

Sherrilynne Starkie

Getting The Social Customer To Buy

Twist Image

They're looking for customers to follow them on Twitter , but don't actually push beyond their own tweetstream to build affinity and loyalty. They're responding to text messages, they're being alerted to Facebook and Twitter updates, they're laughing at posts and - maybe - they're even checking in with Foursquare to see who else is around. I'm often critical of brands who try to make Digital Marketing bend to their will instead of spending the time, effort and having the patience to build valuable credibility (which leads to loyalty). foursquare. loyalty.

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Foursquare Marketing

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Foursquare Marketing by cinta5 on July 1, 2010 Lately on Freelance Social Media we’ve been discussing businesses using Foursquare as a way to build loyalty with their customers. million Foursquare users. How can I add my business? Media. Marketing.

Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Foursquare’s entire concept and business is built around gamification. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online. Gotchi.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events? But 44.24

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Not sure Foursquare can.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 The Game of Work. agenda.

Podcast 385 - How to Deliver Insanely Great Customer Service

Engaging Brand

How to create customer loyalty. Creating The Customer Experience How we all need to declutter.from our minds, shelves, product listings, Marketing Pod Casts social media podcast business tips steve jobs apple experience retail experience customer experience how to use Foursquare anna farmery brand podcast customer loyalty wiggly wigglers customer servicemust listen podcast !

Using Location-based Services for Content Marketing

Convince & Convert

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds. mobile Video Aaron Strout content marketing Foursquare LBS location-based services real simple video video posts Yogi's

The Ultimate Question: Self-Interested Or Interesting?

Twist Image

Think about Facebook , Twitter , YouTube and even Foursquare. They are able to not only be able to figure out where this content came from, but they will build a level of loyalty towards a brand. foursquare. blog blogging businessbook content customerexperience facebook foursquare fredreichheld interesting journalism journalist publishing selfinterested socialmedia socialmediaadvertising socialmediamarketing theultimatequestion twitter youtubeDo you want to know if your content is working for you? What does that mean? What does this look like? People are smart.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. This post is a nice reminder that you can really use Foursquare in different ways than just giving Mayor specials and also gives great suggestions on how you can get people excited about Foursquare specials on your other social media platforms. Leave a comment Click here to cancel reply.

The Ugly Truth About Business Models And The Advertising Scapegoat

Twist Image

It's something that everyone from Facebook , YouTube , Twitter , Quora and Foursquare continue to grapple with. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? that looked at the recently upgraded Foursquare platform: "The changes to its app suggest new or expanded avenues for businesses to drive traffic and build loyalty by partnering with Foursquare. foursquare. Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service.

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the   iPhone3G, and in the past few days decided to explore and experience Foursquare myself. However Foursquare takes it to the next level intelligently by using the entire concept as if it were a video game. The iPhone app of Foursquare is awesome and convenient, though I am not able to use it fully as I am unable to find New Delhi city in the app and hence have registered in Mumbai (the only Indian city in the list I guess). So How does FourSquare Work?

The Time for Location-Based Marketing Is Now | Spin Sucks

Spin Sucks

The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. If 4 percent use Foursquare, that’s 80 million people worldwide and nearly 11 million people in North America. The space is a lot bigger than just Foursquare, too. WHY would you wait?

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. Loyalty. Guest Posts Social Media Marketing badging brand loyalty clinton bonner fan engagement gamification mojo web check-insLink Link Link.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness ( brand mentions), customer service (social sentiment), or something else. Don’t give up.

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Geo-Location Marketing | Spin Sucks

Spin Sucks

It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. Cross-Platform Marketing One of the cool things about Foursquare is the ability to offer specials to folks who check in at your place.

Marketing with QR Codes

Engaging Brand

You can even use your code to encourage check-ins with Foursquare or offer the promise of freebies to come. Brand Loyalty. brand Marketing marketing with qr codes marketing qr codes ppc ads direct mail joseph baker qr code advertising qr technology brand loyaltyToday is a guest post from the wonderful Joseph Baker , a wonderful guy and friend of The Engaging Brand. Simplicity.

Game Mechanics and Its Effect On Marketing

Spin Sucks

Gini Dietrich and I get the question often, “What is the point of Foursquare ? Now, we can apply these game mechanics to non-game activities in the online world to drive loyalty, and influence  customers to complete a behavior or set of behaviors. Why are you on it?”. Our answer? So we can beat one another. That’s the reason. We just want to win. What Is Gamification? LinkedIn.

The Complete Marketing Communications Measurement Guide

Spin Sucks

If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. love that.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

Small business owners are slowly gravitating towards location-based social channels such as Foursquare. While such a positive jump in perceived usefulness is very encouraging, the fact remains that 75% of small business owners using platforms such as Foursquare still do not see the value these marketing tools bring to their businesses. Location-Based Social Networks & Daily Deals.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

The least popular channels (all with single-digit percentage use) are Foursquare, Instagram, Tumblr and Quora. 33% of consumers say the email is the most effective tool for building loyalty, vs. 26% of marketers. On the other hand, 23% of marketing pros believe that custom apps are most effective at loyalty building; just 7% of consumers agree. Small businesses? B2b vendors?

4 Stories About Why Our Stories Matter

Firebelly

It’s going back in some ways to how things were bought and sold – in marketplaces based on the power of suggestion or loyalty to a product or service and the people that stood behind them. . You go to your FourSquare app and you find the restaurant. I’ve been a believer in the power of stories for most of my life. They are icons. We act individually. Thank god.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

You want loyalty? Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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Five Tools to Prep You for 2012

Spin Sucks

You can then set it to upload to Twitter, Facebook, Flickr, email, Foursquare, Posterous, or Tumblr. Rewarding loyalty, upselling, or generating traffic to one of your web properties is easy with QR codes. I can only think of two places QR codes don’t work well: Your emailed newsletter and the subway. What are you doing to take advantage of it? Pinterest. Google+. Instagram + Tumblr.

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Tasti D Lite: The Flavor of Social Branding

Blue Focus Marketing

The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. The brands ready to meet those consumers and share their experiences will be rewarded with unbounded loyalty.  Create a brand customers crave . The Tasti D Lite Way.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Why not make “checking-in&# on Foursquare part of the routine? Does your business implement Foursquare deals?

Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts? Seriously? Good plan.

This Week in Social Media – 4/17/2013

Social Media Marketing

Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences. Foursquare is working on a model in which it will offer check-in data about its users to other platforms for ad targeting. A roundup of relevant links affecting our industry. These are those links.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Loyalty? It is NOT about Twitter, Facebook, Foursquare or whatever else: it’s about business, customers, branding, PR, listening, community, human resources or whatever you want to do. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Furthermore, 73% of the questioned companies don’t have a social media policy. Certainly not!

Big data: seeing the forest and the trees

Sherrilynne Starkie

With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Her topic was “Big data as a new information ecosystem.”.

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Location-based Marketing a Must for Local Businesses

Saying It Social

Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Foursquare is nearing 3 million users, Facebook recently hit the 500 million user mark, with those figures in mind, if businesses chose to not participate in Foursquare, chances are they weren’t ignoring a huge chunk of their customer base. Ironically enough, with the advent of Facebook Places, more people are jumping on the Foursquare bandwagon – so start there. Let’s talk about what this means for businesses. Now onto Facebook.

Top Five Stories for Week Ending Oct. 8, 2010

Spin Sucks

Beyond Foursquare: The next generation of customer loyalty. FINALLY someone else talking about how location-based applications can change customer loyalty by allowing discounts and specials directed at individuals. In this article, he makes the argument that today’s social activism, flanked by Facebook and Twitter, is reliant on weak ties and no real loyalty. Tags: Social Media Top 5 BusinessWeek chipotle Forbes foursquare livefyre malcolm gladwell Mark Schaefer terry starbucker top five stories Do you like it? Please let me know! Have a great weekend!

Social Media’s Reality Distortion Field

Spin Sucks

As Gini wrote in that post, Brogan “extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. Complacency is the real threat: the belief that gimlet-eyed self-interest will not take root with consumers, and they will continue to contribute their insights, recommendations, credibility and loyalty to companies for free. Listening = Market research.

The Complete Business Guide To Facebook Deals

Saying It Social

One of the greatest aspects of Facebook Deals is that you can build loyalty among your customers. This is accomplished through all Deals in general, as the customer is rewarded each time they visit your store, as well as through a specific type of deal called “Loyalty Deals”. Loyalty Deals are represented by the relatively ambiguous icon pictured to the right. Select Deal Type.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition? I'm guessing for most of you the answer is both. Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s Buzz Index – Today?s link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

Social Networking Online and Non-Profit Organizations | Freelance.

Freelance Social Media

Non-profit organizations are realizing that while social networking online may not directly translate into fundraising dollars, by using social networking as a part of their marketing plan, they are able to engage supporters and prospective donors by building relationships, as well as gaining trust and loyalty towards their cause. Media. Marketing.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? Future: Facebook buys Foursquare, you get stuff. local photo forum? This is pretty important.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

If you can reach out to this 1% directly by offering them special promotions, thanking them for their influence, and rewarding them for their loyalty, they will be motivated to share early and share often. Let them know you appreciate their loyalty and interest in your products. Thank them for their loyalty, and generally praise them. Foursquare Founders Strike a Pose in. Non-Profit Creates Foursquare Venues. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks.

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