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How to Use Foursquare for Small Business


The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Go (Loyalty) Cardless.

How to Use Foursquare for Small Business


The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger,, Tancredi, headphones and promo information all via Peerindex. and Flickr. Empire Avenue: A third way?

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Build loyalty with Foursquare | Sherrilynne Starkie

Sherrilynne Starkie

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events? But 44.24

Podcast 385 - How to Deliver Insanely Great Customer Service

Engaging Brand

How to create customer loyalty. Creating The Customer Experience How we all need to declutter.from our minds, shelves, product listings, Marketing Pod Casts social media podcast business tips steve jobs apple experience retail experience customer experience how to use Foursquare anna farmery brand podcast customer loyalty wiggly wigglers customer servicemust listen podcast !

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 The Game of Work. agenda.

Using Location-based Services for Content Marketing

Convince & Convert

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds. mobile Video Aaron Strout content marketing Foursquare LBS location-based services real simple video video posts Yogi's

The Ultimate Question: Self-Interested Or Interesting?

Twist Image

Think about Facebook , Twitter , YouTube and even Foursquare. They are able to not only be able to figure out where this content came from, but they will build a level of loyalty towards a brand. foursquare. blog blogging businessbook content customerexperience facebook foursquare fredreichheld interesting journalism journalist publishing selfinterested socialmedia socialmediaadvertising socialmediamarketing theultimatequestion twitter youtubeDo you want to know if your content is working for you? What does that mean? What does this look like? People are smart.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. This post is a nice reminder that you can really use Foursquare in different ways than just giving Mayor specials and also gives great suggestions on how you can get people excited about Foursquare specials on your other social media platforms. Leave a comment Click here to cancel reply.

The Ugly Truth About Business Models And The Advertising Scapegoat

Twist Image

It's something that everyone from Facebook , YouTube , Twitter , Quora and Foursquare continue to grapple with. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? that looked at the recently upgraded Foursquare platform: "The changes to its app suggest new or expanded avenues for businesses to drive traffic and build loyalty by partnering with Foursquare. foursquare. Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service.

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself. However Foursquare takes it to the next level intelligently by using the entire concept as if it were a video game. The iPhone app of Foursquare is awesome and convenient, though I am not able to use it fully as I am unable to find New Delhi city in the app and hence have registered in Mumbai (the only Indian city in the list I guess). So How does FourSquare Work?

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. Loyalty. Guest Posts Social Media Marketing badging brand loyalty clinton bonner fan engagement gamification mojo web check-insA New Revenue Model.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? Foursquare and Gowalla are evolving quickly. Not sure Foursquare can.

Marketing with QR Codes

Engaging Brand

You can even use your code to encourage check-ins with Foursquare or offer the promise of freebies to come. Brand Loyalty. brand Marketing marketing with qr codes marketing qr codes ppc ads direct mail joseph baker qr code advertising qr technology brand loyaltyToday is a guest post from the wonderful Joseph Baker , a wonderful guy and friend of The Engaging Brand. Simplicity.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness ( brand mentions), customer service (social sentiment), or something else. Don’t give up.

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Game Mechanics and Its Effect On Marketing

Spin Sucks

Gini Dietrich and I get the question often, “What is the point of Foursquare ? Now, we can apply these game mechanics to non-game activities in the online world to drive loyalty, and influence customers to complete a behavior or set of behaviors. If you are looking for the answer to creating loyalty, it is in creating a great product. Why are you on it?”. Our answer?

The Complete Marketing Communications Measurement Guide

Spin Sucks

If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. I love that.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

Small business owners are slowly gravitating towards location-based social channels such as Foursquare. While such a positive jump in perceived usefulness is very encouraging, the fact remains that 75% of small business owners using platforms such as Foursquare still do not see the value these marketing tools bring to their businesses. Location-Based Social Networks & Daily Deals.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

The least popular channels (all with single-digit percentage use) are Foursquare, Instagram, Tumblr and Quora. 33% of consumers say the email is the most effective tool for building loyalty, vs. 26% of marketers. On the other hand, 23% of marketing pros believe that custom apps are most effective at loyalty building; just 7% of consumers agree. To that end, 94.7% B2b vendors?

Five Tools to Prep You for 2012

Spin Sucks

You can then set it to upload to Twitter, Facebook, Flickr, email, Foursquare, Posterous, or Tumblr. Rewarding loyalty, upselling, or generating traffic to one of your web properties is easy with QR codes. It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). Pinterest. Google+. A lot. QR Codes.

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4 Stories About Why Our Stories Matter


It’s going back in some ways to how things were bought and sold – in marketplaces based on the power of suggestion or loyalty to a product or service and the people that stood behind them. . You go to your FourSquare app and you find the restaurant. I’ve been a believer in the power of stories for most of my life. They are icons. We act individually. Thank god.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

You want loyalty? Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts? Seriously? Good plan.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Why not make “checking-in&# on Foursquare part of the routine? Does your business implement Foursquare deals?

This Week in Social Media – 4/17/2013

Social Media Marketing

Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences. Foursquare is working on a model in which it will offer check-in data about its users to other platforms for ad targeting. A roundup of relevant links affecting our industry. These are those links.

Geo-Location Marketing | Spin Sucks

Spin Sucks

It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. Cross-Platform Marketing One of the cool things about Foursquare is the ability to offer specials to folks who check in at your place.

The Time for Location-Based Marketing Is Now | Spin Sucks

Spin Sucks

The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. If 4 percent use Foursquare, that’s 80 million people worldwide and nearly 11 million people in North America. I love using Foursquare and I expect to see its use skyrocket in the near future.

Tasti D Lite: The Flavor of Social Branding

Blue Focus Marketing

The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. The brands ready to meet those consumers and share their experiences will be rewarded with unbounded loyalty. Create a brand customers crave . The Tasti D Lite Way.

Location-based Marketing a Must for Local Businesses

Saying It Social

Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Foursquare is nearing 3 million users, Facebook recently hit the 500 million user mark, with those figures in mind, if businesses chose to not participate in Foursquare, chances are they weren’t ignoring a huge chunk of their customer base. Ironically enough, with the advent of Facebook Places, more people are jumping on the Foursquare bandwagon – so start there. Let’s talk about what this means for businesses. Now onto Facebook.

The Perception of Social Media Marketing: it’s a Free Lunch


Loyalty? It is NOT about Twitter, Facebook, Foursquare or whatever else: it’s about business, customers, branding, PR, listening, community, human resources or whatever you want to do. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Furthermore, 73% of the questioned companies don’t have a social media policy. Certainly not!

Top Five Stories for Week Ending Oct. 8, 2010

Spin Sucks

Beyond Foursquare: The next generation of customer loyalty. FINALLY someone else talking about how location-based applications can change customer loyalty by allowing discounts and specials directed at individuals. In this article, he makes the argument that today’s social activism, flanked by Facebook and Twitter, is reliant on weak ties and no real loyalty. Tags: Social Media Top 5 BusinessWeek chipotle Forbes foursquare livefyre malcolm gladwell Mark Schaefer terry starbucker top five stories I may want to marry it, but first I want to hear from you.

Big data: seeing the forest and the trees

Sherrilynne Starkie

With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Her topic was “Big data as a new information ecosystem.”.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Better connections with customers which leads to increased loyalty and advocacy. A company with a local customer base might be more suited to Foursquare. Ekaterina Walter is a social media strategist at Intel. Word Killer Number One: Pinterest.

HOW TO: Activate Your Brand's Super Influencers

If you can reach out to this 1% directly by offering them special promotions, thanking them for their influence, and rewarding them for their loyalty, they will be motivated to share early and share often. Let them know you appreciate their loyalty and interest in your products. Thank them for their loyalty, and generally praise them. Foursquare Founders Strike a Pose in. Non-Profit Creates Foursquare Venues. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks.

Social Media’s Reality Distortion Field

Spin Sucks

As Gini wrote in that post, Brogan “extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. Complacency is the real threat: the belief that gimlet-eyed self-interest will not take root with consumers, and they will continue to contribute their insights, recommendations, credibility and loyalty to companies for free. Listening = Market research.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? Future: Facebook buys Foursquare, you get stuff. local photo forum? This is pretty important.

Making Data Relevant: The New Metrics for Social Marketing

A good social media campaign might manifest itself in increased brand scores or customer loyalty and will impact the lifetime value of the customers more than the immediate transactional metrics. Getting feature specific intelligence from the customer can help in building a product that caters to most of the population and also helps in building a sense of loyalty among the user base.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Oh my!

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