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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

Here are ways to collect the feedback of your customers so you can improve your support: Conduct surveys to determine how current customers are feeling, how clients perceive customer service, and how satisfied customers are with the brand. You can tailor the survey questions to better match the data you gather.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve. Social media takeovers give brands a chance to show their personality. Survey people in your target audience to get their input and feedback.

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Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Introducing Twitter Insiders.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

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Social Listening: Best Practices For Growing Businesses

Keyhole.co

This doesn’t mean your programmers, finance people, and other staff need to abandon their roles all the time to respond to customer complaints on social. But they can play a huge role in assisting your social media managers with the relevant information they need.

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. .

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