Sprout Social
JULY 6, 2022
Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?
Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid?
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Sprout Social
FEBRUARY 8, 2021
This is a common collection method for online retailers. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. After a customer purchases online and the product is delivered, RoomMates sends an automated email to ask them to review the product.
Sprout Social
OCTOBER 8, 2020
Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.
Hootsuite
APRIL 11, 2022
Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.
Sprout Social
AUGUST 21, 2023
Gain valuable insights You know what’s better than surveys and focus groups? A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. This encourages more local customers to connect with your business and check you out in person.
Sprout Social
MARCH 16, 2023
Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. The consumer products, health, wellness and fitness, retail and food and beverage industries are leading response rates by responding to over half of all incoming customer messages.
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