Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Their surges are often linked to a social event, like a Reddit post or Tweet. But are marketers buying in? . The reach is just insane.

Questions 115

Questions Sentiment Meme Trends 115

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. What are dark posts?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 100

Authentication Analysis Sentiment Tumblr 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 109

B2B Research Sentiment Marketing 109

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133