Waxing UnLyrical
MAY 15, 2012
But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are! … So.
Waxing UnLyrical
JUNE 12, 2013
Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.
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Waxing UnLyrical
MARCH 12, 2012
The big story last week was Invisible Children’s 30-minute film on Joseph Kony. In a 30-minute film, however, many nuances of the 26-year conflict are admittedly lost or overlooked.” ” Should rating sites change the way they evaluate nonprofits, particularly to account for the increased importance of marketing?
Waxing UnLyrical
JUNE 18, 2014
That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines. Vipin Shri is a Manhattan-based digital marketer and start-up consultant.
Waxing UnLyrical
JANUARY 27, 2014
I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . Marketing Resources Shonali Burke Weekly Roundup breaking cycles failure moving on'
Waxing UnLyrical
SEPTEMBER 18, 2013
Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. She can be found on Twitter at @lisaml15.
Waxing UnLyrical
DECEMBER 13, 2012
Draw out a storyline for your video before filming. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Christopher regularly contributes to the Promo & Marketing Wall blog.
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