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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

Research 143
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Social Media Scales of Engagement

Diva Marketing Blog

A jury selection is much like making a film or a commercial. Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. Interested in the process. Anxious or apprehensive . Just asking.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

I’ve seen a lot of dystopian films or shows where computers have gained sentience, become evil, and taken over. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. So I wrote a show where I did just that.

Data 60
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Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

Tide Pays Homage to Classic Horror Films on Vine with #ScaredStainless. Over the past 12 days, Tide has created six unique #ScaredStainless Vine videos that accurately pay homage to films like Carrie, Psycho, Poltergeist, Paranormal Activity, The Ring and The Shining. One way to get rid of stains? Scare them stainless!

Examples 147
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Ask Buffer: How to Create High Quality Content

Buffer Social

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? Is it relevant and valuable?

Content 76
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.