Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid? Vitrue a social media marketing platform determined that the. I loved the article by Nick Carr a few.

Brands 275

Brands Repository Analysis Sentiment 275

agora pulse

DECEMBER 28, 2017

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening. Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Understanding your brand’s role in these high-value occasions can make or break your social media presence. Cultural moments generate a huge amount of messages across social.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

JANUARY 30, 2023

As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. This is where social data comes into play. Do you know what they’re saying?

Examples 115

Examples Brands How To Aggregator 115