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Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

Techipedia: Tamar Weinberg

Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. Want a sampling of the email you’ll get? Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

Marketing 173
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Have them tweet the contents of their bookshelf or RSS feed. Sample content: Really enjoying an article from @author (or @website) [link]. Sample Content: .

Loyalty 60
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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. in the sidebars and subpages.

Sites 238
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5 Social Media Tools for PR Professionals

Proactive Report

Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. Feeds make it possible for your content to join the content stream on the social web. You can do this manually with RSS technology. Take a look at a sample dashboard here.

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How to Use Data to Enrich Your Content

ProBlogger

When you find a topic you’re interested in (like social media or mobile, for example), subscribe to the RSS feed for that topic to see highlights of the latest research. In most cases, a sample size of more than 400 people will give a confidence level of about 95%. Make sure your data is credible.

Data 41
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Other Information Today Sites. Information Today. EContent Magazine. Enterprise Search Center.

Insurance 124
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Traffic Technique 4: Subscriptions

ProBlogger

This comes down to copy lines and subscription boxes—but don’t overlook tactics like providing informational pages about your subscription offering, and sample content from the subscriber material, to further entice users. A little scrolling shows you a sample of the details of that offer. a forum or membership area of your site.

Forums 39