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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

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You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. Thank you for the shout out!

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? Damn right they would.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. And of course thanks for including Radian6. And of course thanks for including Radian6.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). The RSS feed is: [link]. Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Listen Now.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. So we need to buy Radian6 or Argyle Social or Involver.” Listen Now. Click the play button to listen here: Download the audio file: [link].

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. So we need to buy Radian6 or Argyle Social or Involver.” Listen Now. Click the play button to listen here: Download the audio file: [link].

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