Net-Savvy Executive

MARCH 30, 2011

The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Enterprise software has noticed social media analysis. Salesforce joins SAS in making a serious move to tie social media analysis to nuts-and-bolts business operations.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? Gravity Garden [link].

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea?

Social Media 114

Social Media Strategy Apple iPhone 114

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). The platform’s project tracking features represent a massive time-saver and create fewer back-and-forths among collaborators. For starters, we allow teams to consolidate all of their social messages and notifications in one place. Confluence.

Team 89

Team Tools Hubspot Collaboration 89

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I think this is a fundamental necessity.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

DECEMBER 31, 2015

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked!

Social Media 158

Social Media Radian6 Strategy SM2 158

Sprout Social

DECEMBER 20, 2022

In this article, we’ll walk you through the best social media automation tools—free and premium. You’ll learn features, use cases and who would benefit the most by using them. Sprout Social. It’s no surprise that Sprout Social is our favorite solution to automate social media tasks.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of content ROI.”

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. link] themaria Hi Jay, I echo the sentiment that you express here. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in.

Social Media 128

Social Media Strategy Conference Eventful 128