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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. Here’s why.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.    Greta Gerwig's direction led this vibrant film not only to be the highest-grossing film of the year, earning $1.4

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Social

Without fail, awards season will set off a tidal wave of memes, GIFs , hashtags , and inside jokes that offer a great way to connect with your audience. Here’s a must-read guide to creating a new social media content calendar (+ template). Releasing exclusively through the McDonald’s App this Monday.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Here are some tips to think about as you film your next Reel, TikTok, or Short: Start with what you have The ease of creating short-form videos is one of its main attractions. What is short-form video content?

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159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Hashtags for fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). What are those hashtags? I am so glad you asked! And you know what?

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. Share a trending meme. Where would social media be without memes ? Share your outfit of the day. In fact, where would any of us be?

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Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Fashion, fundraising, and burgers. Neasamani, however, is a fictional character from a 2001 Indian film who gets wounded after his employee drops a hammer on his head. Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend.

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