Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. Here Toronto’s Beckerman Twins who post almost daily featuring makeup brands, fashions and fun things to do. FitbitVersa 2 Review. Tips for Earned Media.

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Putting your best foot forward in PR

Sherrilynne Starkie

It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier. Dress for Success : Suzy Shier fashion show. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward! The Presentations.

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Canada’s most trusted magazine

Sherrilynne Starkie

They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.” ” Canadian Living is Canada’s most widely read English-language women’s magazine with close to 3.1 million readers.

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Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands. Pinterest’s New Feature gets smart with skin tone. Pinterest is a channel that is often overlooked by corporate communications professions.

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The Oscars: content marketing success

Sherrilynne Starkie

million tweets about the show (and about the fashion!). One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. There were more than 8.9

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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds.

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Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV.

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