Dave Fleet

OCTOBER 14, 2012

I spent countless hours sitting (on a massive exercise ball) in his office, as he did in mine, talking strategies and tactics, the latest online tools and trends, or how to resolve a difficult client situation. While this is a sad day without doubt, a Facebook post from his Eamonn made me smile: Enjoy life. Hug your loved ones tight.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

DECEMBER 20, 2010

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. I don’t blame him – companies are sinking big money into Facebook nowadays. Image: Shutterstock ).

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Facebook has long since made the switch to put visual content first. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 2, 2012

Gaining new fans on your Facebook page, or followers of your Twitter account, won’t solve your business problems. The dichotomy of trust in social media means we can’t think of social for its own sake. Companies with a primary social goal of adding new fans/followers, or of gaining views on a video, are missing the point.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. A much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog. Tags: marketing social media strategy. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

SEPTEMBER 9, 2010

Now, every brand will define “impact” differently based on corporate goals but I can guarantee you no company has a goal to get 1 million Facebook likes or 1,000 retweets. I think Google’s social media strategy has made the company more approachable. The key of course, is to measure actual impact — not impressions.

Google 361

Google Marketing Apple Analytics 361