Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Somehow I don’t think these are the conversations consumers are looking for from brands.

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So You Just Graduated and You Want a Job

Social Media Strategery

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. Thanks again for publishing such great reading material!! That’s ok.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Will he share it with his 100K Twitter followers and Facebook fans? The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. That reporter at the New York Times just called and said he’s doing a story on your brand! Will he blog about it too? Is your brand willing to retweet his story?

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Reviewing the Year in Social Media Strategery

Social Media Strategery

Cluetrain Style – Amazingly, this post is now almost two years old (originally published in February 2009), yet it still gets fairly regular traffic. Unfortunately, it’s now horribly out of date – looks like I need to create a “Getting Started with Gov 2.0″ ″ Guide – Redux post soon!

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

" Or Facebook…or Twitter – you name it. Most of your employee profile pictures look like: Someone publishes a blog post highly critical of a senior leadership decision – what's the reaction? Why do you log into Facebook every day? "We'll have our own Wikipedia!"

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The same thing happens in an online community. You get to go in and clean up these messes!

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Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

The only difference now is that the gatekeepers (book publishers, TV producers, etc.) apps (Facebook, Twitter, Skype, etc.) Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 who used to act as our quality filters are gone. We have to now set up our own filters.

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