Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.
yMarketingMatters
JUNE 20, 2014
This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. You can measure a particular channel, like Facebook or Twitter.
Akamai Marketing
APRIL 4, 2011
640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Million users on YouTube. Here’s the answer.
Waxing UnLyrical
MAY 29, 2015
On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!
Waxing UnLyrical
AUGUST 7, 2015
Changing interactions, changing metrics. I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be?
Ari Herzog
SEPTEMBER 26, 2011
Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. 89 is the number of comments about a Facebook wall scam , which from 2008 provides a glimpse into the importance of search engines that led everyone here. Thank you for reading!
Razor Social
NOVEMBER 29, 0002
On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Platform analytics.
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