Josh S Peters

JANUARY 25, 2013

This is a sign of something big, a shift in academia and the influence of social media. How Do Social Signals Influence an SEO Campaign? Facebook conversion tracking goes live for all ad accounts. Now you can get actual quotes from authors or insights from researchers and cite their tweets.

RSS 180

RSS Mobile SEO Influencer 180

Josh S Peters

JUNE 2, 2011

As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this. It started with Facebook’s Like button. Facebook has a new Send Button because it believes that sometimes we actually do want some privacy. Isn’t that a strange concept?

Klout 171

Klout Delicious Compete Energy 171

Josh S Peters

JANUARY 7, 2013

It goes beyond Twitter, Facebook, YouTube, Pinterest, etc. Over the years it has changed dramatically and now we have social influencing search results in all of the major search engines. and includes blogs, wiki’s, forums, it’s own set of ideologies, strategies, tactics, and more.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

FEBRUARY 5, 2013

If your customers are heavy Pinterest and Facebook users, then don’t display StumbleUpon and LinkedIn share buttons (or at least don’t make them prominent). p.s. Sometimes your customer research will influence changes in your goals or even create new ones. Thanks for reading, Josh S Peters.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

SEPTEMBER 18, 2009

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. They make a loyal following online using FaceBook, Twitter, and iPhone apps.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 20, 2009

You don't know if someone saw your facebook fan page and then bookmarked your website to come back to later. Reach, impact, influence, etc don't really do a fair job. Awareness is awareness no matter how you get it. Kendall Thiessen Some really good observations in here.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

JANUARY 21, 2013

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. Forum (on-site), wiki, Twitter or Facebook page, blog, website, newsletter, apps, etc. ZMOT – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178