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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. Susan Boyle’s video on YouTube didn’t make any money and when you refer to monetization, it’s hard to understand what you mean. It’s why she is now famous.

Video 236
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Share the 10OFF discount code for everyone, for example. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. What if you want to offer 10% off?

Facebook 279
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. I am starting to use Plurk more with the mobile interface, though it isn’t 100%. Oh, and I stole your link.

Twitter 199
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example, what plays well on Digg versus what plays well on Propeller. Knowing the right people to send something to on StumbleUpon or keeping a conversation going on FriendFeed for example. I came across a great example earlier today; the form at [link] was probably designed by a regular marketer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? Mobile access to the social Web is a virtual requirement to do it well.