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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Holiday product Guides are excellent examples of how you can position your products around an exciting moment. For example, you can create product Guides like a “Clean skincare routine starter kit” or a “What to bring camping checklist.”. They make it easy to curate a Guide using posts from certain geotags. Post Guide examples.

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Are Social Media Monitoring Tools Really Expensive?

agora pulse

When you are building your social media management toolkit, you need to make some hard decisions. So what about social media monitoring tools? What does a social media monitoring tool really do for you? Some tools just give you the basics while others provide a more comprehensive, social CRM style solution.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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Jenn Herman’s Three Favorite Not-So-Secret Instagram Tips for You

agora pulse

“For example, Tiger Woods doesn’t really want to know about your Golf Day—nor is he very likely to share your post. “All location-based businesses should geotag for instances like these. “Agorapulse makes it super-easy to tag users on your scheduled or queued photo posts.

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5 stats brands need to know to engage Irish & UK consumers

Sprout Social

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. UBS , for example, used Twitter to announce the launch of its new online hub, UNLIMITED, and generated 2.14

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. Year-Round Influencers.