Eventful, How To and URL - Social Media Informer

Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. ” When Does This Come Up?

URL

URL Eventful Conversation Advertising

How to Test Meta Conversion Events

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

Eventful

Eventful Conversation How To Report

A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

JANUARY 31, 2024

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful

Eventful Conversation API URL

Differences Between Custom Events and Custom Conversions

Jon Loomer

OCTOBER 4, 2023

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

Eventful

Eventful Conversation Embedding URL

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. Create Standard Events.

Eventful

Eventful Google API Facebook

Pass Dynamic Purchase Value With Meta Events

Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

Eventful

Eventful URL Price API

Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

DECEMBER 20, 2021

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

URL

URL Examples Facebook Analytics

Where Are Facebook Conversion Events Firing?

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. To find this information, go to your pixel under Data Sources within your Events Manager. What To Do With This Info?

Eventful

Eventful Conversation Facebook URL

How to Test Your Meta Website Events

Jon Loomer

AUGUST 23, 2023

Here’s how to test your website events… In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. In this video, we confirm that our website’s events are set up correctly. Just know that there are different instructions for your server events.

Eventful

Eventful How To Embedding URL

Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Likewise, you can’t select a custom event. Dynamic ads.

Eventful

Eventful Conversation Facebook URL

9 Custom Events That Fire on My Website

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful

Eventful YouTube Embedding Course

How to Create Reminders Ads for Instagram

Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Watch Video I recorded a video about this, too.

Instagram

Instagram How To Eventful Upcoming

Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

Eventful

Eventful API Facebook Aggregator

The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

Eventful

Eventful Report Facebook Aggregator

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful

Eventful YouTube Video Google

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.

Eventful

Eventful Conversation Report URL

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

AUGUST 27, 2012

With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. Click on the upcoming events link.

Eventful

Eventful Google Facebook Upcoming

How to Choose Facebook Ad Placements

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. Using URL Parameters. Another way to measure this is with URL parameters. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

How To

How To Facebook URL Cost

Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Likewise, you can’t select a custom event. Dynamic ads.

Eventful

Eventful Conversation Facebook URL

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. Go here to sign up!

Eventful

Eventful Facebook Upcoming Conversation

The Value of Facebook Pixel Events

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful

Eventful Facebook Analytics Aggregator

How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. You’re not sending the web events using the Conversions API yet. Your monthly expense to optimize for web events is more than $2K. Finish Up in Events Manager.

API

API Conversation Facebook How To

The Complete Guide to LinkedIn Events

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Eventful

Eventful LinkedIn B2B Microsoft

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. How to generate LinkedIn hashtag analytics Not all social media analytics are created equal.

Hashtag

Hashtag Analytics LinkedIn Content

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

SEPTEMBER 8, 2020

You may even be using pixel events with parameters. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? Without custom conversions, you can only track and optimize for standard pixel events.

Conversation

Conversation Facebook URL Eventful

Are Ads Manager Results Too Good to Be True?

Jon Loomer

FEBRUARY 7, 2024

Compare Attribution Settings This is how to uncover one of the most common and easiest explanations for results that seem too good to be true. Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication. Check Event Location. You should be.

Report

Report Sample Samples API

How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

APRIL 13, 2022

It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Product Groups.

Conversation

Conversation Report Facebook Eventful

Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

MAY 2, 2022

Know that you can use the method of creating an audience based on the standard event and parameters. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. For example, maybe I have a training about how to use the (Meta?) It was an old habit.

URL

URL Facebook Training Examples

How to Continue Posting Tweets With Zapier (Sept 2023)

Buffer Social

SEPTEMBER 11, 2023

How to integrate Buffer with Zapier Buffer's publishing tools are fully integrated with Zapier. These workflows start with a trigger, which is an event in an app that kicks off the workflow, and end with an action, which is an event that's completed automatically in a second app. Congratulations!

RSS

RSS How To WordPress URL

How to use Google Analytics for stronger social media reporting

Sprout Social

JULY 25, 2023

How to set up Google Analytics for social media reporting Follow these steps to set up Google Analytics for social reporting and get a better understanding of the impact of your social efforts on marketing campaigns and company revenue. Create social media conversion events in GA Goals in Google Analytics 4 are now called conversion events.

Analytics

Analytics Report Social Media Google

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

SEPTEMBER 8, 2020

You may even be using pixel events with parameters. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? Without custom conversions, you can only track and optimize for standard pixel events.

Conversation

Conversation Facebook URL Eventful

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. Go here to sign up!

Eventful

Eventful Facebook Upcoming Conversation

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

MAY 31, 2023

Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Direct users to this URL [INSERT URL].

Social Media

Social Media HootSuite How To URL

Why You Should Use the Facebook Pixel Helper Chrome Extension

Jon Loomer

APRIL 11, 2022

It’s a troubleshooting tool that detects the presence of a pixel on the current URL you’re viewing. It also detects the standard events, custom events , and custom conversions that are firing. Let me provide a couple of examples of how it can be used… Managing Clients. What kinds of events are firing?

Facebook

Facebook Eventful URL Consultant

Social Media Event Promotion: The Complete Guide

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful

Eventful Social Media Hashtag HootSuite

Facebook Ads and the Role of Custom Conversions

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. Optimization.

Conversation

Conversation Facebook Eventful Report

Facebook Ads Performance Related to iOS 14

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Only that user’s highest-ranking event (as determined by the advertiser, among eight eligible events) will be sent for attribution, and it will be delayed for up to 72 hours.

Facebook

Facebook Aggregator Eventful URL

How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

SEPTEMBER 6, 2023

How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? This includes the latest news, updates, events, life at your company and job openings. You might be wondering how to get started, what information to include, and how to get started.

LinkedIn How To Collaboration URL

Add Facebook Events to Your iPhone Calendar

The Social Media Incubator

SEPTEMBER 10, 2012

Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. If you do not remember or know how to get that link, go to How to Sync Facebook events to Google Calendar and follows Steps 1 – 4.

iPhone

iPhone Eventful Facebook URL

How to Track Offline Events with Facebook Ads

Jon Loomer

NOVEMBER 4, 2016

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? Offline Events change all of that.

Eventful

Eventful API Facebook How To

Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

MARCH 23, 2022

Let’s walk through how to create catalog custom audiences and how they are different from a website custom audience. How to Create. Now, I know what you’re thinking: “How is this new?”. Yes, you can already create website custom audiences of people who: Viewed a product page (by URL or View Content event).

Engagement

Engagement Facebook URL Products

How to Schedule Facebook Posts: A Quick and Easy Guide

Hootsuite

APRIL 19, 2021

How to schedule Facebook posts. Here, we explain how to create a Facebook business page in just a few steps.). Once your Page is set up, follow this step-by-step guide to learn how to schedule future posts. How to view scheduled Facebook posts. How to schedule Facebook posts with Hootsuite. Don’t have one?

HootSuite

HootSuite Facebook How To Template

How to Create a Facebook Business Page

agora pulse

JANUARY 27, 2021

Find out how to create a Facebook Page and optimize your account. Let’s look at how to create a Facebook Page and touch on some quick tips for optimizing your account. Then we’ll look at how to do it via Business Manager. How Do I Make My Own Page on Facebook? How to Optimize Your Facebook Business Page in 10 Steps.

Facebook

Facebook How To URL Template

Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

JULY 27, 2020

We will cover the top use cases for the tag and show you how to put each to use. A great way to keep your content in front of your target audience(s) is by retargeting website visitors, be it retargeting visitors that went to an exact URL (e.g., awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn Advertising URL Campaign

Do Not Use URL Equals for Meta Events and Audiences

How to Test Meta Conversion Events

Trending Sources

A Guide to Standard Events, Custom Events, and Custom Conversions

Differences Between Custom Events and Custom Conversions

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Pass Dynamic Purchase Value With Meta Events

Example: Use URL Parameters to Verify Facebook Ads Results

Where Are Facebook Conversion Events Firing?

How to Test Your Meta Website Events

Facebook Pixel Events and Custom Conversions: Best Practices

9 Custom Events That Fire on My Website

How to Create Reminders Ads for Instagram

Create a Facebook Ads Audience Based on Event Frequency

The Problem with Unranked Event Custom Facebook Ads Reporting

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds

How to Sync Facebook Events to Google Calendar

How to Choose Facebook Ad Placements

Facebook Pixel Events and Custom Conversions: Best Practices

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

The Value of Facebook Pixel Events

How to Set Up Facebook Conversions API Using Conversions API Gateway

The Complete Guide to LinkedIn Events

How to use LinkedIn hashtag analytics to boost content reach

Facebook Custom Conversions: The Ultimate Guide

Are Ads Manager Results Too Good to Be True?

How I Use Facebook Custom Conversions for Reporting and Optimization

Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

How to Continue Posting Tweets With Zapier (Sept 2023)

How to use Google Analytics for stronger social media reporting

Facebook Custom Conversions: The Ultimate Guide

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Why You Should Use the Facebook Pixel Helper Chrome Extension

Social Media Event Promotion: The Complete Guide

Facebook Ads and the Role of Custom Conversions

Facebook Ads Performance Related to iOS 14

How to create an effective LinkedIn Business Page in 6 steps

Add Facebook Events to Your iPhone Calendar

How to Track Offline Events with Facebook Ads

Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

How to Schedule Facebook Posts: A Quick and Easy Guide

How to Create a Facebook Business Page

Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

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