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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder. Edit URL by Placement.

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HOW TO CHANGE YOUR LINKEDIN URL: STEP-BY-STEP LINKEDIN TUTORIAL

Social Media with Romona

I’m going to show you how to change your LinkedIn Public URL. The post HOW TO CHANGE YOUR LINKEDIN URL: STEP-BY-STEP LINKEDIN TUTORIAL appeared first on Online Social Media Classes | Washington DC, Silver Spring, Maryland & Northern Virginia | Social Media How To's with Romona. Romona Foster.

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HOW TO CHANGE YOUR LINKEDIN URL: STEP-BY-STEP LINKEDIN TUTORIAL

Social Media with Romona

I’m going to show you how to change your LinkedIn Public URL. Having a… Read more The post HOW TO CHANGE YOUR LINKEDIN URL: STEP-BY-STEP LINKEDIN TUTORIAL appeared first on Online Digital Marketing Classes | Washington DC, Silver Spring, Maryland & Northern Virginia | Social Media How To's with Romona.

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How to Choose Facebook Ad Placements

Jon Loomer

Using URL Parameters. Another way to measure this is with URL parameters. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking. Example: Use URL Parameters to Verify Facebook Ads Results.

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