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How Digital is Transforming Financial Technology

Oktopost

Here you will find a summary of our latest webinar “From the Experts: How Digital is Transforming Financial Technology” hosted with our good friend Andrew Davies, Associate Director, Digital Marketing and Creative Services at Capco. . To put it simply, events and conferences have been replaced by data.

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Marketers issue Visas on social networks all the time as well. That’s good for the US.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Weight Watchers site features a Community section with message boards for support, etc. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action.

Brands 129
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

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Changes in News Delivery Give New Power to Press Releases

Proactive Report

That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. 10% were using the so-called “cloud”—or hosted applications, or services delivered over the Internet. Just 5% had broadband at home. No one was wirelessly connected.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

It’s crucially important you have a strong technical person on your side for any Digital Marketing project that requires technical knowledge! And…this technical person needs to have management and marketing skills also! As I’m sure you know, Digital Marketing has become quite technical over the last few years.

Project 63