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How Brands & Marketers Should Navigate the 2020 Election

Likeable

Even far smaller events prompted pauses for some of our brands. Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. The post How Brands & Marketers Should Navigate the 2020 Election first appeared on Likeable. Indonesian Tsunami?

Brands 127
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The Benefits of Offline Marketing

Kikolani

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Direct mail is another method of offline marketing. Print Advertising.

Marketing 154
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How Digital is Transforming Financial Technology

Oktopost

Here you will find a summary of our latest webinar “From the Experts: How Digital is Transforming Financial Technology” hosted with our good friend Andrew Davies, Associate Director, Digital Marketing and Creative Services at Capco. . To put it simply, events and conferences have been replaced by data.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Weight Watchers site features a Community section with message boards for support, etc. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action.

Brands 129
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Marketers issue Visas on social networks all the time as well. That’s good for the US.

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Offline Marketing: Great Ways to Promote Your Blog Without the Internet

ProBlogger

When it comes to promotion, many bloggers mostly use the online world as their main marketing vehicle. Online marketing is critical for promotion. When it comes to marketing, offline promotion can be just as good as promoting your blog on the internet. What if you could do some blog marketing without even trying?