Harp Interactive

JULY 27, 2009

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. This indexing can create a positive effect on your search engine page rank…just one of the many benefits of Twitter on your business. Your bio should be rich with keywords as it is also indexed.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

APRIL 27, 2010

11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?). Users can now add topics, products or content they like on other sites to their Facebook profiles! Recommendation engines will provide users relevant content with implications on ad targeting.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Harp Interactive

MARCH 16, 2011

On top of that, review & complaint sites (like Yelp, CitySearch, Epinions and Complaints Board) are popping up almost daily—and 70% of online shoppers trust opinions of unknown users. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 24, 2009

Facebook is a heavily weighted site (#8) by Google and is given prominence in SERP (search engine page results). Therefore, your site on Facebook, will be given a lot of SEO weight. Facebook is highly indexed by Google and other search engines.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

JULY 24, 2009

Facebook is a heavily weighted site (#8) by Google and is given prominence in SERP (search engine page results). Therefore, your site on Facebook, will be given a lot of SEO weight. Facebook is highly indexed by Google and other search engines.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

DECEMBER 8, 2009

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. Bonus tip: infuse your bio with keywords and key phrases…it’s indexed by search engines!

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

AUGUST 26, 2010

In keeping with the online habits of 18-34 year old consumers, the most popular Internet/mobile platforms that marketers are currently using include: Search engines (i.e. Social media sites (i.e. Google) – 89% using. Facebook) – 84% using. Micro-blogging/presence applications (i.e. Twitter) – 72% using.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

JULY 13, 2010

Submit articles to article publishing sites like Ezine, Hubpages, etc. Submit links of interesting pages like the one above to Twitter, Facebook, Digg, Stumble Upon and other bookmarking sites. Create an XML sitemap and submit it to search engines. Include internal links within each webpage and use keyword rich anchor text.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Customers love to display creative badges and search engines love the links! They topped it all with a series of electronic press releases.

Press Release 219

Press Release Communities Badge Real Estate 219