article thumbnail

NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. But I digress.

article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To: Make Your Links Do Follow Links in Google Plus

Bill Hartzer

Here is a nifty, simple search engine optimization trick that I bet you didn’t know. I am not sure if Google has done this on purpose, but some links that are posted in Google Plus are automatically tagged with a nofollow link attribute, meaning that there is not any search engine optimization value added to the link.

NoFollow 165
article thumbnail

Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis.

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

NoFollow 198
article thumbnail

Takeaways from Google’s Updated Search Engine Optimization Starter Guide

Bill Hartzer

A while back, I took a long hard look at Google’s first version of the Google Search Engine Optimization Starter Guide. Google has now updated their Google Search Engine Optimization Starter Guide, along with some interesting information: interesting if you read between the lines ,so to speak, in the document. This is new!).

article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. However, there was once an exception.

Metrics 60