Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. It was an inefficient, yet accepted dance at organizations of all shapes and sizes.

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Social Media Strategery

MARCH 23, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? Everyone viewed “ownership&# of social media differently. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. It forces the company’s engineers to understand the end user—how they’re using the software, what they like about it, what they wish it had, etc.

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Social Media Strategery

FEBRUARY 2, 2015

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. You need to be in NYC to get access to the media,” they say. Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.”

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Social Media Strategery

SEPTEMBER 18, 2011

Google became the dominant search engine yet it didn’t air a single TV ad until last year’s Super Bowl. But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Take it from PR. Need a job for that intern? Things are starting to change though. Of course not.

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Advertising Social Media Press Release Airlines 111

Social Media Strategery

MARCH 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 gov20 , government , social media , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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Gov 2.0 Forums Collaboration Data 119

Social Media Strategery

JUNE 13, 2016

I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising.

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