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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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10 Social Media Design Tips to Stand Out on the Feed

Hootsuite

The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources It’s almost always best to hire a photographer or graphic designer to create custom content for your brand. What if you don’t have any formal design background at all? A mood board.

Feed 115
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10 YouTube Shorts Examples to Inspire You

Social Media Strategies Summit

Whereas most marketers try a bit of everything on Shorts, Beardbrand sticks to a single theme with its short-form video content: so-called “beard transformations.” Indeed, almost 85% of marketers say influencer marketing is effective, while the same proportion plan to use a dedicated influencer marketing budget in 2024.

Examples 201
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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Developing great, effective content requires investment in time and resources.

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How to Integrate Stock Into Your Social Feeds (Without Anyone Noticing!)

Later

There’s thousands of dedicated photographers, videographers, and sound engineers creating ready-to-use media that you can integrate into your strategy. They’re also a great resource for sourcing visuals representing inclusion and diversity from around the world. Why Use Stock Assets on Social Media? And, the best part?

Feed 103
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. What is a content marketing tool?

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