Waxing UnLyrical

OCTOBER 28, 2016

So much has been going on, with all the travel… more on that soon! For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc.

Content 145

Content Comparison Banking Consultant 145

Meltwater

OCTOBER 28, 2016

Over and again, I have found that fledgling innovators or entrepreneurs start with the product… Read More.

Products 125

Products Strategy Marketing 125

Unmetric

OCTOBER 28, 2016

If you had told me that Vine was going to be discontinued, I would not have been very surprised. Many social media blogs had already predicted its imminent death. Yet, when it was made official that such an amazing source of distraction is going to be no more, it was slightly heartbreaking. So, as we bid goodbye to this app, let us reflect on what Vine has meant to social media audiences and brands.

Compete 98

Compete Social Media Publishing Brands 98

Sprout Social

OCTOBER 28, 2016

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. This week at #SproutChat we discussed the why and how of running a social media contest. Benefits That Go Beyond Exposure. A contest will undoubtedly provide a brand with more social media engagement and increased awareness.

Eventful 69

Eventful Campaign Social Media Engagement 69

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Absolute PA

OCTOBER 28, 2016

I bet when you started out in business one of the first things you heard about was the “Ideal Client Avatar”. Have you done it? Does she have a name? Did you find a picture which looks just like her? Here’s the thing, I totally, 100% agree that you need to get very clear on who you want to work with and what problems you are going to solve for her. But the colour of her hair?

Avatar 52

Avatar Exercises Questions Products 52

ProBlogger

OCTOBER 28, 2016

So much to talk about this week. Twitter killing Vine! Facebook ruling the world! How to get people to care about your brand! F8 2016: It’s a Good Time to Be a Publisher on Facebook | Jon Loomer. Reassuring, isn’t it?! Facebook Launches Augmented Reality Selfie Masks for Live Video | TechCrunch. And its creep onto Snapchat continues! Have you tried it yet?

Posterous 36

Posterous Analysis Influencer Training 36

Proactive Report

OCTOBER 28, 2016

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready – and every company ought to strive for that – here’s the plan: Google: Take a hard look at the Google search results for your company or brand name.

Press Release 68

Press Release Reputation Survey Google 68